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Connecticut AMA Blog
September 17, 2009 « Marketing and Fashion Week
September 17, 2009 « New Poll: Strongest Influencer in 2010
November 4, 2008 « New Collegiate Chapter Page
October 27, 2008 « The Total Business Equation
October 9, 2008 « FOLLOW UP: Viral Marketing
October 3, 2008 « Economy, Politics and Marketing, oh my.
September 25, 2008 « “Buzz” Marketing | Wine Tasting
September 23, 2008 « College Corner 09.23.08
September 23, 2008 « Sarah Palin and Tina Fey
September 22, 2008 « Entry.01
« Welcome to the AMA blog!
Sarah Palin and Tina FeySeptember 23, 2008
Did you catch that SNL skit last weekend with Tina Fey as Sarah Palin and Amy Poehler as Hillary Clinton? Chances are you didn’t see it live, a friend may have sent it to your email or texted you a link. This is a typical occurrence these days as viral communications increasingly bombard us from all directions. While Marketing and Politics could be its own topic (more on that soon), it is the viral component I wanted to focus on this time.
In our constantly evolving digital marketplace, the basic principles of building a powerful brand have been magnified and brought to all levels of devices whether we are at work, home or on the go. How do you transcend the image Nike portrays using current digital marketing technologies? Wouldn’t it be cool to be able to text a 25% off coupon for Target to your mom while she is out shopping? What impact does digital marketing make and how can your company proactively plan using it? These are all noteworthy questions.
What are some recent viral campaigns you recall?
What makes them memorable and significant?
Please leave your comments and thoughts below.
NOTE: AMA hosts a special event on Digital Branding in October
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Upcoming Events
SeptemberBe Game Changing: Great Presenters and Presentations; Separating Fact from Fiction
OctoberUnMarketing: Stop Marketing. Start Engaging.