Spring Series – Building a Local Brand – Meet Waypoint Spirits

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Date/Time
Date(s) - 01/27/2016
6:00 pm - 7:30 pm

Location
Waypoint Distillery

Categories


Waypoint2

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In this first event of several, we’ll visit and get to know Waypoint Sprits in Bloomfield, CT.

Waypoint will share with us the company’s vision and inspiration for the brand, the process of birthing that brand, and how the company intends to protect it. We also will learn about some branding obstacles they faced and how they overcame those and found success.

No visit to Waypoint would be complete without a facilities tour and a sample or two of their fine spirits. We’ll enjoy that, too!

The evening’s schedule:

  • 6:00 to 6:45pm – As is our usual custom, we will provide you with food, drink and time to network before the presentation.
  • 6:45 to 7:30 – You’ll hear from Waypoint about building their brand and then enjoy a facilities tour and two spirits samples.

Start your new year off right with marketing professional development and lively networking! We hope to see you on January 27!

P.S. Don’t want to come alone? Bring a friend and the friend’s admission is on us! Happy New Year from your friends at the Connecticut Chapter of the American Marketing Association!

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