Experience in the Age of Digital Everywhere – And What It Means for Brands

Loading Map....

Date/Time
Date(s) - 01/29/2018
5:30 pm - 8:00 pm

Location
Quinnipiac University

Categories


Experience in the Age of Digital Everywhere – And What It Means for Brands

Thanks to the planet’s billions of digital devices, people today are in a constant state of connection. They move seamlessly across different moments in their day, caring little about whether they’re interacting digitally or physically – with each other, with products, and with the environments around them. Today’s brands also need to think in a seamless way about experiences and focus on making a positive difference in the lives of the people they care about – leveraging every touchpoint available to create an emotional bond.

Why the focus on experience?

  • How to think about experiential technologies.
    ◦ The technologies
    ◦ But don’t think about them, think like a consumer
  • Some awesome examples
    ◦ Simple: Google Cube, Audible
    ◦ Moving: Love Has No Labels
    ◦ Original: Nike Unlimited Stadium

Agenda

5:30 pm – 6:30 pm – Tour of the Quinnipiac School of Business

5:30 pm – 6:30 pm – Networking and Light Dinner

6:30 pm – 8:00 pm – Presentation

Purchase your tickets

Experience Experts

Joe Panepinto, PhD is SVP and strategy director with Jack Morton Worldwide, and practice area lead for experiential technologies. He is a member of Jack’s Global Creative Council and has led Jack’s Alignment practice – helping organizations align employees and partners to the business and brand ambition through experience design, branding, and learning. He brings more than 20 years of strategic communication, digital and event marketing, publishing and training experience to clients across industries that include Welch’s, Velcro, Walmart, Anheuser-Busch inBev, UPS, Hewlett-Packard, Honeywell and others. He is a past chair of the Jack Morton Global Measurement Council and is an adjunct professor in the Boston University College of Communication.

Jay Menashe, Business Development Director at Jack Morton Worldwide brings more than 12 years of trade show and event marketing experience to the Jack Morton team. He has managed projects both domestically and internationally for a variety of clients including Olympus, HERE, Victorinox Swiss Army, and Samsung.

Jay prides himself on seamless, proactive, and relevant communication which he feels are the keys to building strong client relationships. He continues to identify additional opportunities to enhance client brand value, overall program effectiveness, and measurable results.


Register for an Exclusive Tour of the Quinnipiac University Lender School of Business

Sign up for the event and get guided tour of the state-of-the-art facilities at the Lender School of Business. The tour will be delivered by members of the Quinnipiac Chapter of the AMA. Spots are limited. Sign up during registration.


January 29, 2018

Quinnipiac University
275 Mount Carmel Avenue
Hamden, CT 06518

 

Purchase your tickets

 

 

SaveSave

  • Recent AMACT News and Job Postings

  • Sign up for our Mailing List

© 2015 AMACT.ORG All rights reserved.