Healthcare Marketing: Engagement with a Capital E

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Date/Time
Date(s) - 05/17/2017
6:00 pm - 8:00 pm

Location
Allied Printing Services Inc

Categories


No matter what sector of the healthcare industry, marketers work in, these days they all face the same challenge: engagement. Whether they need to engage patients to take better care of themselves . . . or engage physicians to learn about and adopt new tools or technology . . . or even engage employees to have a greater sense of job satisfaction, this challenge requires that marketing efforts be carefully aligned with other departments in the organization and other overarching branding messages so that it all works better…and together. Question is . . . how?

In this AMA‐CT session, healthcare marketing expert Reem Nouh, SVP at Adams & Knight in Avon, Connecticut will share how marketers in the healthcare industry can successfully take on this challenge and get results they desire. And more! During the session, she will offer attendees:

  • Five Ms that attendees can use to guide every engagement initiative to identify the right place, the right time and the right message for their specific audiences.
  • Innovative ways to enhance experiences for both internal and external audiences — whether they are patients, physicians or employees — and achieve results.
  • Highly effective examples of integrated engagement campaigns that she has done with brands such as Hartford HealthCare, UMass Memorial Medical Center, Pfizer and Medtronic, that not only motivated target audiences to take action, but also went beyond engagement…and changed behavior for longer‐lasting success.

NEW DATE: May 17, 2017

Allied Printing Inc., Manchester, CT

 

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