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Corporate Social Responsibility and Sustainability in Marketing

April 20 @ 5:00 pm - 6:00 pm

Join AMA-CT for Corporate Social Responsibility and Sustainability in Marketing

About this Free Online Event

Social Responsibility and Sustainability have become top priorities for consumers and companies. As marketers create strategy, build brands and execute, they must take these important priorities into account.

Join AMA CT for an informative discussion among three expert panelists to hear the latest thinking about integrating social responsibility and sustainability into your marketing plans.

Tuesday, April 20, 2021
5:00 – 6:00 pm Eastern Time

Objectives:
As a result of this program, you will:

1. Learn the latest trends in Corporate Social Responsibility and Sustainability
2. Hear how marketing plans should integrate these priorities
3. Explore how the pandemic has affected consumer focus on social responsibility and sustainability

Our Panel of Experts

Beth Pritchard
Founder and CEO of BETERI Consulting Group

Beth is the Founder & CEO of the BETERI Consulting Group. She is an award-winning C-suite executive and founder of two purpose driven companies. She leverages her keen business and financial acumen and experience as an entrepreneur, leading in Fortune 250 global companies and national nonprofit arenas to deliver transformational results. She is recognized for her exceptional ability to spearhead entry into new markets with high profile verticals, enhance revenue, marketing, turnarounds, and establishing partnership ecosystems.

Hope Freedman
An expert in Consumer and Brand Purpose Marketing

Hope is a consumer and brand purpose marketer who guides organizations to discover, strengthen, and activate their social and sustainability initiatives that positively impact business, consumers, stakeholders, and communities. Having worked at Fortune 500 companies including Unilever, L’Oréal, and Dannon, Hope brings “big brand product management and strategic planning” know-how to companies. Hope also contributes value to nonprofit organizations by helping them to enhance their appeal to potential partners for delivery of their missions. She shares her expertise about Purpose and social good as a speaker, writer, editor, award judge and adjunct faculty.

Jaye Donaldson
A Brand, Marketing, and Communications Strategist

Jaye is a dynamic and collaborative brand and marketing communications professional known for engaging stakeholders to create innovative solutions that drive change and bottom-line results. She has passion for developing and activating corporate social responsibility, purpose, and culture. Successful client relationships include 3M, Aetna, The Hartford, IBM, Pitney Bowes, and Henkel-Loctite. She is the former Owner and CEO – The Donaldson Group; VP Client Engagement, Blue Star Communications Group, and currently consultant to Amendola PR & Marketing in Scottsdale, AZ, managing digital transformation and brand-based client initiatives.

Details

Date:
April 20
Time:
5:00 pm - 6:00 pm

Organizer

American Marketing Association in Connecticut
Email:
contact@amact.org
Website:
https://amact.org/