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Corporate Social Responsibility and Sustainability in Marketing

Name: Corporate Social Responsibility and Sustainability in Marketing
Start: 2021-04-20T17:00:00-04:00
End: 2021-04-20T18:00:00-04:00

April 20, 2021 @ 5:00 pm - 6:00 pm

Join AMA-CT for Corporate Social Responsibility and Sustainability in Marketing

About this Free Online Event

Social Responsibility and Sustainability have become top priorities for consumers and companies. As marketers create strategy, build brands and execute, they must take these important priorities into account.

Join AMA CT for an informative discussion among three expert panelists to hear the latest thinking about integrating social responsibility and sustainability into your marketing plans.

Tuesday, April 20, 2021
5:00 – 6:00 pm Eastern Time

Objectives:
As a result of this program, you will:

1. Learn the latest trends in Corporate Social Responsibility and Sustainability
2. Hear how marketing plans should integrate these priorities
3. Explore how the pandemic has affected consumer focus on social responsibility and sustainability

Our Panel of Experts

Beth Pritchard
Founder and CEO of BETERI Consulting Group

Beth is the Founder & CEO of the BETERI Consulting Group. She is an award-winning C-suite executive and founder of two purpose driven companies. She leverages her keen business and financial acumen and experience as an entrepreneur, leading in Fortune 250 global companies and national nonprofit arenas to deliver transformational results. She is recognized for her exceptional ability to spearhead entry into new markets with high profile verticals, enhance revenue, marketing, turnarounds, and establishing partnership ecosystems.

Hope Freedman
An expert in Consumer and Brand Purpose Marketing

Hope is a consumer and brand purpose marketer who guides organizations to discover, strengthen, and activate their social and sustainability initiatives that positively impact business, consumers, stakeholders, and communities. Having worked at Fortune 500 companies including Unilever, L’Oréal, and Dannon, Hope brings “big brand product management and strategic planning” know-how to companies. Hope also contributes value to nonprofit organizations by helping them to enhance their appeal to potential partners for delivery of their missions. She shares her expertise about Purpose and social good as a speaker, writer, editor, award judge and adjunct faculty.

Jaye Donaldson
A Brand, Marketing, and Communications Strategist

Jaye is a dynamic and collaborative brand and marketing communications professional known for engaging stakeholders to create innovative solutions that drive change and bottom-line results. She has passion for developing and activating corporate social responsibility, purpose, and culture. Successful client relationships include 3M, Aetna, The Hartford, IBM, Pitney Bowes, and Henkel-Loctite. She is the former Owner and CEO – The Donaldson Group; VP Client Engagement, Blue Star Communications Group, and currently consultant to Amendola PR & Marketing in Scottsdale, AZ, managing digital transformation and brand-based client initiatives.

Details

Date:: April 20, 2021
Time:: 5:00 pm - 6:00 pm

Organizer

: American Marketing Association in Connecticut
Email:: contact@amact.org; View Organizer Website

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Christine Fitzgerald

Immediate Past President

Christine is an accomplished strategic marketer who sets the table for new business teams to close sales in organizations ranging from Fortune 3 to non-profits. She has extensive experience creating B2B and B2C marketing campaigns for health insurance members, employers, brokers and providers that drive revenue. Her specialties include new product introductions, event management and customer experience using metrics to drive decisions.

Christine is a former Director of Marketing with Aetna, a CVS Health Company and Centene, the largest Medicaid insurer in the Country. She and has been a Marketing panelist presenter at The Conference Board in New York City and The Annual Connecticut Regional Marketing Conference - Future Innovations in Marketing.

Christine lives in East Berlin, Connecticut with her daughter Katy who is a Senior in high school and her rescue dog Tux. Her oldest daughter Kelly is a Junior in college.

Fun fact: Early in Christine’s career, she was a Water Safety Instructor who taught lifeguards how to conduct water rescues.