Empowering Marketers to Lead in a Social World

November 9, 2021 @ 5:30 pm - 6:30 pm

Empowering Marketers to Lead in a Social World

Name: Empowering Marketers to Lead in a Social World
Start: 2021-11-09T17:30:00-05:00
End: 2021-11-09T18:30:00-05:00

Marketers are often biased and stuck on social media programs that don’t generate real value for real people. In 2021 we need a back-to-basics relationship with marketing data, especially social media marketing data.

In this event, Aaron Templer, Founder + CXO of full-service brand and marketing firm, Three Over Four exposes:

■ The shortcomings of a tactics-focused social media marketing approach that so many marketing professionals, leaders, organizations, and brands rely on.

■ The questionable data most marketers base their decisions upon.

Aaron will show us a better approach through building social capital—not with better marketing skills, but with stronger leadership acumen.

Join us by Zoom for this no-cost event
Tuesday, November 9, 2021 05:30 PM Eastern Time

Details

Date:: November 9, 2021
Time:: 5:30 pm - 6:30 pm
Event Category:: Events

Organizer

: American Marketing Association in Connecticut
Email:: contact@amact.org; View Organizer Website

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Christine Fitzgerald

Immediate Past President

Christine is an accomplished strategic marketer who sets the table for new business teams to close sales in organizations ranging from Fortune 3 to non-profits. She has extensive experience creating B2B and B2C marketing campaigns for health insurance members, employers, brokers and providers that drive revenue. Her specialties include new product introductions, event management and customer experience using metrics to drive decisions.

Christine is a former Director of Marketing with Aetna, a CVS Health Company and Centene, the largest Medicaid insurer in the Country. She and has been a Marketing panelist presenter at The Conference Board in New York City and The Annual Connecticut Regional Marketing Conference - Future Innovations in Marketing.

Christine lives in East Berlin, Connecticut with her daughter Katy who is a Senior in high school and her rescue dog Tux. Her oldest daughter Kelly is a Junior in college.

Fun fact: Early in Christine’s career, she was a Water Safety Instructor who taught lifeguards how to conduct water rescues.