Inspiring Teams to Successfully Sell New Products

The number one priority of most companies is to achieve organic growth, which requires the successful introduction of new products and services. This turns out to be a major challenge since research shows that senior leaders have great confidence in their ability to develop innovations but not in their ability to commercialize them.

Professor Michael Ahearne, Ph.D., C.T Bauer Professor of Marketing and Entrepreneurship at the University of Houston, has researched the difference between the companies who get it right and those who don’t. Dr. Ahearne’s research and insights were published as a feature article in the November issue of Harvard Business Review. You will have the opportunity to learn from Dr. Ahearne, as he shares the insights into ways companies can improve elements of their existing processes, people practices and culture to successfully sell innovative products and achieve organic growth goals.

AGENDA
Registration: 7:30 a.m. – 8:00 a.m.
Presentation: 8:00 a.m. – 9:30 a.m.

This event is complimentary, including breakfast and parking.
Special thanks to our sponsor and partner BI WORLDWIDE.

ABOUT THE SPEAKER

Michael Ahearne
Ph.D., C.T Bauer Professor of Marketing and Entrepreneurship
Research Director of the Sales Excellence Institute at the University of Houston

Mike’s research focuses on improving the collaboration between sales and marketing with a focus on sales force effectiveness. He is a best selling author and has published over 50 articles in leading academic journals. He was recently recognized by the American Marketing Association as one of the ten most productive research scholars in the field of marketing.

SPECIAL THANKS TO OUR EVENT SPONSOR