Market Insights: The Rise of Social Commerce

Seismic shifts in the retail landscape and consumer expectations have forced customer-facing companies to reevaluate their channel and engagement strategies. Obsessively bent on finding solutions to drive engagement and levels of personalization to improve customer experience; progressive companies are leveraging innovative technology and Word-of-Mouth driven initiatives to create socially shareable experiences and fresh opportunities to engage customers, prospects, and employees.

Sebastian J. Leonardi, president & chief business strategist of DSXgroup, has been on the evolutionary edge of relationship marketing for over 15 years and has implemented innovative solutions for private and public companies in direct sales, retail brand, and technology sectors. In this executive session, Mr. Leonardi will explore why retail brands are shifting their philosophy from ‘Retail Sales’ to ‘Retail-as-a-Service’, how companies are prioritizing relationships over transactions, and why omnichannel strategy remains the top initiative for growth-oriented companies.

Sebastian J. Leonardi
Mr. Leonardi is president & chief business strategist of DSXgroup, a Connecticut-based strategic growth firm specializing in the design and implementation of innovative, word-of-mouth driven channel strategies engineered to accelerate sales, conversion, and customer acquisition.

He is a recognized expert on omnichannel strategy, social commerce and aligning technology initiatives to improve competitive positioning and customer experience. Additionally, he is architect and founder of the Associate Network CommerceTM model and co-founder of RecruitSMARTTM, an innovative Social Marketing Automation platform licensed by 500k+ users in 25 languages across 45 countries.

Sebastian has an outstanding record of capturing triple digit growth and has advised & implemented solutions for startups, private equity-owned companies and multibillion-dollar global conglomerates in North America and Europe. Aside from working with forward-thinking Direct Sales & Technology companies, he’s frequently engaged by innovative Brands, counting: Nestle, Nautilus, Lego, and Kellogg among clients.