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Marketing in a Pandemic – Expert Panel

October 6, 2020 @ 7:00 pm - 8:00 pm

Join us and a panel of experts for lessons learned from Marketing in a Pandemic!  You’ll also have a chance to meet the new Chapter Leadership Team, and learn about valuable AMA member benefits!

Registration Required – Click Here

Our Marketing in a Pandemic panelists all hail from Connecticut and bring an impressive list of experiences and credentials.  Please join us to hear their perspectives on how the COVID 19 pandemic has impacted brands and marketing strategies as well as some lessons learned and tips for the future.

Jeff Larson – President, Mediassociates

Jeff has 20+ years of experience in brand building and strategic marketing. His expertise includes building beauty care brands at P&G, leading global marketing & advertising and media programs for 44,000+ Subway Restaurants, and driving digital transformation for Stew Leonard’s. Jeff believes it’s important to increase business impact through clear and customer-centric messaging strategy and integrated media plans. When he’s not busy with work, Jeff mixes up his activities on the soccer field, ski slopes, lake, or anywhere without walls.

Carrianne Polo – Founder and CEO, New Park Creative

Carrianne is a talented creative, strategist, and founder and CEO of New Park Creative, a digital marketing agency located in Hartford, CT. Over the last decade, she’s developed a diverse portfolio of clients and creative projects spanning from local nonprofits to Fortune 500 brands. Her expertise lies in her creative eye and propelling business growth in a hard-to-navigate digital world, through both branded content development and inbound marketing strategy. Carrianne is big on collaboration, education, and supporting young entrepreneurs and innovators in their career development.

Randye Spina – Marketing and Operations Consultant

Randye is a marketing and communications strategist with demonstrated success across diverse industries. After years in Financial Services and Travel, she founded a small business marketing agency and ran that for 13 years. She’s a versatile innovator, out-of-the-box thinker, creative marketer, and problem solver. Randye is also a natural-born conductor who has led large-scale, complex cross-functional initiatives in Corporate and Higher Education. She’s an author, award-winning adjunct professor, and a lover of all creative pursuits.


October 6, 2020
7:00 pm - 8:00 pm


American Marketing Association in Connecticut
View Organizer Website


Virtual Event