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Winning the Name Game

Name: Winning the Name Game
Start: 2021-01-19T12:00:00-05:00
End: 2021-01-19T13:00:00-05:00
Location: Virtual Event

January 19, 2021 @ 12:00 pm - 1:00 pm

It doesn’t matter if you are naming a healthy snack, a toothpaste, a car, a financial technology or even a new company, creating a great name is imperative in today’s competitive market. Find out the secrets to creating great names and ensuring they are legally protectable as trademarks. Learn how to reach your key audiences thru naming, learn how to ensure the name you choose is trademarkable, and make sure your brands are speaking the right language in this global world.

Key Takeaways:

How a successful naming project delivers business success
How to address audiences from the inside out
It’s a global world – are your brands speaking the right language?
Important things you can do to make your brand relevant in the current conditions or conditions around the corner

Mollie has over 30 years of strategic branding experience, working with many global companies across all sectors including Cargill, Boston Scientific, General Motors, Land O’Lakes, Procter & Gamble, McDonald’s, General Electric, 3M, Whirlpool, Deluxe, Hormel, Monsanto, General Mills, Honeywell, Pfizer, UnitedHealthcare, etc.

She is a frequent speaker and panelist on topics including brand strategy, global naming, rebranding, consumer trends, branding trends and brand research/insights.

About Mollie Young

Mollie Young co-founded Nametag® International, Inc. in 1987. Nametag International is a globally recognized firm providing clients with the highest quality brand strategy and naming, and has been featured as brand experts in the Wall Street Journal, Fortune, USA Today, Success, as well as at numerous industry and marketing conferences and on media broadcasts.

As a Founding Principal, Mollie has been defining and redefining some of the world’s leading brands for the past 30 years. Her leadership and expertise infuse each project with senior-level attention and experience. Mollie has deep brand marketing experience working with Fortune 100 and Fortune 500 companies. She specializes in the development of global brand and nomenclature strategy and is responsible for client/project continuity. She also serves as the day-to-day contact on every project and will lead the strategic effort, as well as coordinate all team communication.

Mollie Young has over 30 years of strategic branding experience, working with many global companies across all sectors including Pfizer, UnitedHealthcare, Cargill, Boston Scientific, General Motors, Land O’Lakes, McDonald’s, Procter & Gamble, General Electric, 3M, Whirlpool, Deluxe, Hormel, Bayer, General Mills, Honeywell, etc.

She is a frequent speaker and panelist on topics including brand strategy, global naming, corporate and organizational name changes, agribusiness, branding trends and brand research/insights.

Details

Date:: January 19, 2021
Time:: 12:00 pm - 1:00 pm
Website:: https://us02web.zoom.us/webinar/register/WN_lSD4yuQ2SoqYipzZLsTsZQ

Organizer

: American Marketing Association in Connecticut
Email:: contact@amact.org; View Organizer Website

Venue

Virtual Event

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Christine Fitzgerald

Immediate Past President

Christine is an accomplished strategic marketer who sets the table for new business teams to close sales in organizations ranging from Fortune 3 to non-profits. She has extensive experience creating B2B and B2C marketing campaigns for health insurance members, employers, brokers and providers that drive revenue. Her specialties include new product introductions, event management and customer experience using metrics to drive decisions.

Christine is a former Director of Marketing with Aetna, a CVS Health Company and Centene, the largest Medicaid insurer in the Country. She and has been a Marketing panelist presenter at The Conference Board in New York City and The Annual Connecticut Regional Marketing Conference - Future Innovations in Marketing.

Christine lives in East Berlin, Connecticut with her daughter Katy who is a Senior in high school and her rescue dog Tux. Her oldest daughter Kelly is a Junior in college.

Fun fact: Early in Christine’s career, she was a Water Safety Instructor who taught lifeguards how to conduct water rescues.