EVENTS

Join AMA-CT for Corporate Social Responsibility and Sustainability in Marketing


About this Free Online Event

Social Responsibility and Sustainability have become top priorities for consumers and companies. As marketers create strategy, build brands and execute, they must take these important priorities into account.

Join AMA CT for an informative discussion among three expert panelists to hear the latest thinking about integrating social responsibility and sustainability into your marketing plans.

Tuesday, April 20, 2021
5:00 – 6:00 pm Eastern Time

Objectives:
As a result of this program, you will:

1. Learn the latest trends in Corporate Social Responsibility and Sustainability
2. Hear how marketing plans should integrate these priorities
3. Explore how the pandemic has affected consumer focus on social responsibility and sustainability

Our Panel of Experts

Beth Pritchard
Founder and CEO of BETERI Consulting Group

Beth is the Founder & CEO of the BETERI Consulting Group. She is an award-winning C-suite executive and founder of two purpose driven companies. She leverages her keen business and financial acumen and experience as an entrepreneur, leading in Fortune 250 global companies and national nonprofit arenas to deliver transformational results. She is recognized for her exceptional ability to spearhead entry into new markets with high profile verticals, enhance revenue, marketing, turnarounds, and establishing partnership ecosystems.

Hope Freedman
An expert in Consumer and Brand Purpose Marketing

Hope is a consumer and brand purpose marketer who guides organizations to discover, strengthen, and activate their social and sustainability initiatives that positively impact business, consumers, stakeholders, and communities. Having worked at Fortune 500 companies including Unilever, L’Oréal, and Dannon, Hope brings “big brand product management and strategic planning” know-how to companies. Hope also contributes value to nonprofit organizations by helping them to enhance their appeal to potential partners for delivery of their missions. She shares her expertise about Purpose and social good as a speaker, writer, editor, award judge and adjunct faculty.

Jaye Donaldson
A Brand, Marketing, and Communications Strategist

Jaye is a dynamic and collaborative brand and marketing communications professional known for engaging stakeholders to create innovative solutions that drive change and bottom-line results. She has passion for developing and activating corporate social responsibility, purpose, and culture. Successful client relationships include 3M, Aetna, The Hartford, IBM, Pitney Bowes, and Henkel-Loctite. She is the former Owner and CEO – The Donaldson Group; VP Client Engagement, Blue Star Communications Group, and currently consultant to Amendola PR & Marketing in Scottsdale, AZ, managing digital transformation and brand-based client initiatives.

Join AMA-CT for Latest Trends in Digital Marketing


About this Free Online Event

Life has gone digital – and marketing is no exception. Digital dominates today’s marketing toolkit and marketers need to stay on top of the latest trends to strategize and execute effectively.

Join us to hear a panel of experts discuss what’s hot in digital marketing and how you can measure and drive the best return on your digital investments.

May 25, 2021
5:00 – 6:00 pm Eastern Time

Objectives:
As a result of this program, you will learn:

1. Latest trends in Digital Marketing
2. How to measure and optimize ROI
3. How to balance brand building and lead generation

Our Panel of Experts

Sam R. Goldstein
thePOWERco. Marketing & Communications

Sam is the Founder & President of thePOWERco. Marketing & Communications. Born February 21, his first words were New!” and Improved!”. Young Sam’s vision was clear- a writer in advertising. Sam’s first steps were as a copywriter at Case & McGrath Advertising followed by Dancer, Fitzgerald, Sample & Grey Advertising. Sam gained his marketing and communications expertise while teaming up with some of the most renowned professionals in the industry to work on some of the world’s most prestigious brands.

In addition to leading thePOWERco., Sam has been teaching at Sacred Heart University since 1998. Here, Sam gets the latest insights about WHO the incoming demographic is and HOW they interact. Sam’s expertise is in marketing strategies, unique positioning, and integrated communications.

Richard Guha
Max Brand Equity

Richard has over 45 years of experience in Marketing, General Management, Finance, and Operations. He has advised about one third of the Fortune 500. He sits on a number of Boards and is currently Entrepreneur in Residence at Sacred Heart University. Richard joined Procter & Gamble, in Marketing, before moving to Mars, Inc., in several international positions. He then went into Strategy consulting at Marketing Corporation of America, where he worked largely for F500 companies in Consumer and B2B.

He re-entered corporate life as Chief Marketing Officer of US West. He has been the SVP Marketing and Business Development of Remedy/BMC enterprise software, and President of Reliant Energy, a Fortune 100 company. Richard has also been involved in over 2,000 startups since 1992. His roles have included founder, CEO, investor, board member and mentor. He has lived in ten countries on four continents.

Ruth P. Stevens
eMarketing Strategy

Ruth P. Stevens is the President of eMarketing Strategy where she consults on customer acquisition and retention, specializing in B2B markets. She advises companies on go-to-market strategy, sales lead generation, customer and prospect data, content marketing and ABM. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. Ruth also teaches marketing at business schools in the U.S. and abroad.

Ruth is a guest blogger at Biznology, CustomerThink and Business 2 Community, and a contributing writer at AdAge.  Her newest book is B2B Data-Driven Marketing: Sources, Uses, Results. Ruth has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University. Learn more at www.ruthstevens.com.

Ben Holland
On Q Financial, Inc.

Ben has 15 years of experience in entrepreneurship and marketing. He has worked as a sole contractor and a leader of teams with more than 15 members, creating and leading the budget and marketing plans. He has been blessed to win 9 marketing awards and many national Public Relations opportunities; most notably an appearance in on the front page of The New York Times.

Ben has benefitted from the guidance of talented mentors while serving on four different marketing boards and was also honored to be the President of the Phoenix chapter of the American Marketing Association. He is a goal-oriented, data-driven businessman who welcomes any challenge.

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