Transforming Business and Personal Efficiency
Presented by: Danica Tarin, Founder and CEO, NeoLumin

Dive into the cutting-edge world of Generative AI (GenAI) and discover how it's redefining the marketing landscape in our exclusive 90-minute workshop. Tailored for marketing mavens—from seasoned leaders to aspiring students—this is your chance to integrate GenAI into your digital marketing arsenal. Empower yourself to make informed marketing decisions and drive strategic innovation, transforming the way you connect with your audience.

Key Highlights:

• Demystifying GenAI: Understand the buzz around GenAI and its edge over traditional AI, providing insights into leveraging this technology for cutting-edge marketing solutions.

• Technological Pillars: Delve into the core technologies powering GenAI, including neural networks and large language models, and their significance in marketing strategies.

• Real-World Applications: Learn from GenAI’s practical applications in revolutionizing sectors and enhancing individual productivity.

• Navigating Challenges: Understand the limitations and ethical considerations of GenAI.

• Pathway to Mastery: Equip yourself with practical tips and tools to integrate GenAI into your marketing arsenal effectively.

• Interactive Demo: Craft Your Marketing Strategy with ChatGPT – In a special segment, we’ll guide you through creating a dynamic marketing strategy and plan from scratch using ChatGPT.

*This event is valued at $250 but tickets are between $10-$25

PLUS: Complete our post-event survey for an opportunity to win a free 3-hour GenAI class

About the Speaker:

Danica Tarin, a recognized leader in artificial intelligence, blends a deep-seated passion for AI innovation with over two decades of expertise. Educated at MIT and NYU, and recognized as a Top Artificial Intelligence Voice by LinkedIn, Danica has earned numerous accolades for her commitment to client success and impactful outcomes. As the CEO of NeoLumin, an AI-focused consulting and education firm, Danica is at the forefront of advancing AI understanding and application. Her dedication extends beyond organizations to empowering individuals, helping them harness AI’s transformative power for personal development, strategic growth, and operational efficiency.

The American Marketing Assocation of Connecticut and Sacred Heart University bring you a unique marketing opportunity.

Ready to step into the dynamic world of marketing? Join us for an exhilarating ‘College Networking Event’ featuring a powerhouse panel of marketing professionals as they relay how they got their first jobs in marketing, their first promotions, and more!

That's not all... we’ll also have an expert recruiter explaining the latest trends in resumes and personal branding. Whether you're a recent graduate or still a student, this is your gateway to jumpstart your career! Five panelists will be on stage providing expert-level advice on how to get started.

Why you shouldn’t miss out:

1. Insider Insights: Hear from four recent college graduates who've successfully kickstarted their marketing careers.

2. Recruiter Onsite: Gain a recruiter's perspective from our job search expert panelist, everything from branding yourself to how to create the perfect resume.

3. Networking Reception: Connect with like-minded individuals, industry professionals, and potential mentors during our cocktail reception.

What else?

A unique networking opportunity for students and early career marketing professionals with specialty cocktails and charcuterie appetizer reception included.

Panelists::

• Matt Janco: Associate Brand Manager at BIC

• Victoria Rosa-Garcia, Boehringer Ingelheim and AMA CT Social Media Lead

• 2 Sacred Heart University panelists

• 1 special guest to be be announced

Location:

Sacred Heart University

West Campus, East Theatre
3135 Easton Tpke, Fairfield, CT 06825

The Marketing Superbowl Party of the Year!

Join us for our largest event of the year, where we will preview and discuss this year’s Super Bowl ads days before the game!

This fun event will include networking, fabulous food and drinks, and a dynamic presentation by marketing expert Bob Knorpp and other guests. You'll be ready for the weekend by seeing each ad before the game!
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About our speakers:

Bob Knorpp, is a noted leader in the marketing and advertising industry. He is an adjunct professor at NYU, speaks at many top marketing events, is an on-air guest for television news programs, and is a regular contributor to Ad Age on the subjects of brand value, social marketing, and digital accountability. Bob also hosts the most recognized advertising podcast in the ad industry, engaging weekly with many of the top names in the business today.

Bob Knorpp, the Cool Beans Group

• LinkedIn: Bob Knorpp

• Cool Beans Podcast: Bob Knorpp

Ben Kunz, is currently Chief Strategy Officer at Mediassociates, an independent media agency, where he directs marketing plans for clients in the healthcare, nonprofit, technology, e-commerce and startup sectors. Recent clients include Ariat, The Centers for Disease Control, Cessna, Marriott, Panasonic and SolarCity (now Tesla). He is a specialist in predictive analytics, media planning, and digital strategy. Ben is a nationally published columnist on marketing trends, with past columns and interviews in Ad Age, Adweek, The Atlantic, Bloomberg Businessweek, Digiday, Fast Company, Fortune, and SiriusXM's Wharton School of Business "Marketing Matters." When not thinking about marketing, he's also an avid hiker and photographer.

Ann Robertson, Executive Creative Director, Cronin: After abandoning her dream of becoming a chanteuse in a smoky piano bar, Ann rechanneled her creative energy into entertaining audiences with her love of advertising. She started her career writing for Kraft Foods and has been humming along ever since on clients such as Mercedes-Benz, McAfee and Serena Williams Jewelry. Bilingual and born of Cuban immigrants, Ann’s work for the Spanish market has made her grandmother proud, as did her graduation from Boston College and Miami Ad School.

The CT AMA will kick off 2024 with a virtual networking event exclusive for members so we can get to know you and you can get to know us!

Join us on January 18th at 6:30 for an interactive zoom session - cocktail optional - to meet the Connecticut AMA Board Members and Volunteers. We are a strong set of expert marketers with diverse skills, backgrounds and areas of focus.

In this interactive session we will cover the following:

• Meet your AMA Board and Volunteers

• Q&A and problem-solving discussions

• Hot marketing topics

• 2024 Predictions

• How to get the most out of your AMA Membership

Don’t miss out on this exceptional occasion to make meaningful connections – secure your place today!

Join us for this exciting interactive webinar on Thursday, January 11th at Noon EDT

Still struggling with GA4? Join us for this valuable Google Analytics 4 training session. Sharpen your skills just in time for year-end reporting, explore the new reports and metrics offered by GA4 to gain a comprehensive understanding of their implications for your business. Guests will have an opportunity to ask questions in this interactive session.

What You’ll Learn:

• How GA4’s Conversion Events can show your contribution to business objectives

• How to use Analytics Intelligence

• How GA4’s Reporting will help you track your customers through the sales journey

• How to use GA4’s automated and custom insights to detect trends How Explorations can capture insights about customer behavior

Our Speaker:
Rick Child is the founder of The Ashford Group, LLC, a data-driven digital agency. Rick has 15 years of agency experience and 10 years of client-side experience, yielding a diverse background spanning analytics and advertising. This strong combination drives results through data-driven optimizations. Reach out today to start a conversation about how we can help you. 

Specialties include Google Analytics, Google Tag Manager, Google Campaign Manager, Google Data Studio, Amazon Marketplace, Lucky Orange, Paid Search, HubSpot, Shopify.

Join us for the hottest marketing event of the season on December 14th, 2023, the CONNECTICUT AMA MARKETING MIX & MINGLE! An amazing evening with fellow marketers celebrating the holiday season and an exciting new year!

Your ticket will include the following:

• Dinner

• Networking Activities

• Trivia

• Raffle Tickets for Giveaways

• And more!

• Plus: Members receive 2 Drink Tickets

HUB AND SPOKE, 3001 FAIRFIELD AVE., BRIDGEPORT, CT

Space is limited! RSVP Today!

REGISTER NOW

Join us for this exciting interactive webinar on Wednesday, December 6th at Noon EDT

Still struggling with GA4? Join us for this valuable Google Analytics 4 training session. Sharpen your skills just in time for year-end reporting, explore the new reports and metrics offered by GA4 to gain a comprehensive understanding of their implications for your business. Guests will have an opportunity to ask questions in this interactive session.

What You’ll Learn:

• How GA4’s Conversion Events can show your contribution to business objectives

• How to use Analytics Intelligence

• How GA4’s Reporting will help you track your customers through the sales journey

• How to use GA4’s automated and custom insights to detect trends How Explorations can capture insights about customer behavior

Our Speaker:
Rick Child is the founder of The Ashford Group, LLC, a data-driven digital agency. Rick has 15 years of agency experience and 10 years of client-side experience, yielding a diverse background spanning analytics and advertising. This strong combination drives results through data-driven optimizations. Reach out today to start a conversation about how we can help you. 

Specialties include Google Analytics, Google Tag Manager, Google Campaign Manager, Google Data Studio, Amazon Marketplace, Lucky Orange, Paid Search, HubSpot, Shopify.

REGISTER FOR THIS EVENT

Dear CT Marketing Enthusiasts,



We are thrilled to invite you to our upcoming in-person event, which marks our first live gathering since the merger of two remarkable chapters! This event is all about celebrating our vibrant community and showing our appreciation for your continuous support.


RSVP Today

Agenda:

• Networking: Connect with fellow marketing professionals and expand your circle of industry contacts.

• Prizes & Giveaways: Get ready to win exciting prizes and take home exclusive giveaways.

• Guest Speaker: We are honored to host renowned career coach Rich Gee, a leading expert in personal growth and success. He will share invaluable insights to help propel your career forward.

• Membership Opportunities: Seize the chance to join the American Marketing Association if you're not already a member, or renew your membership on the spot.

This event promises an evening of inspiration, connection, and growth within our dynamic marketing community. Don't miss out on this opportunity to engage with like-minded professionals, learn from a distinguished expert, and strengthen your involvement in the AMA.

 RSVP today to secure your spot. Space is limited, so be sure to respond early. We're looking forward to reuniting with you all and creating unforgettable memories together. Let's raise a toast to our shared passion for marketing excellence!


RSVP Here Today

Don't miss this Zoom panel of experts sponsored by the Connecticut American Marketing Association to learn real-world marketing applications of current generative AI tools. Experts will showcase how artificial intelligence can build a marketing plan, mock-up creative concepts, improve testing and research, and even optimize campaigns by sorting huge loads of data — all by using tools such as ChatGPT and Midjourney now available to your teams.

Speakers will include:

Lee Baler, Head of Strategy, Strike Social — Lee is a senior strategist who has is leveraging ChatGPT to optimize digital marketing campaigns via innovations in prompt design. He'll share examples of how generative AI can ingest data in new ways to find patterns in performance that often elude humans.

Elisabeth Michaud, Director of Product Marketing, Highspot — Elisabeth is a seasoned marketer who has worked with startups and major enterprise firms. She will share how Highspot, a B2B sales enablement platform, is deploying AI today in B2B customer management — for everything from market research to content generation to presentation editing. Elisabeth also will discuss broader AI market trends, such as the "secondary response" giant tech firms are making to AI to screen low-quality content, and how marketers who engage with AI must navigate such risks.

Isabella Bedoya, Strategist at MarketingPros.ai and Artificial Intelligence Developer at UbiquitousAI.dev. Isabella is an expert in the underlying systems such as large language models and machine learning that make artificial intelligence tick. She will share her expertise on how these new systems work and implications for marketers today.

Ben Kunz, EVP Strategy, Mediassociates — Ben, a nationally published columnist in technology trends, will discuss upcoming AI evolution and new applications such as marketing personalization, customer service communications, and predictive models that will revolutionize how marketers will compete in the future.

Event will be a virtual Zoom panel discussion at 6 :30 p.m. Thursday, June 29. ADMISSION IS FREE.

REGISTER HERE

This is a great opportunity for professionals in the marketing industry to connect with each other, exchange ideas and establish new business relationships. You will have the chance to meet and network with fellow marketers in a fast-paced, fun environment.

Moderated by our newest board member and VP of DEI, Alison Munsch, this event will feature a series of quick one-on-one conversations, giving you the opportunity to introduce yourself, share your experiences, and learn from others in the industry. Whether you are a seasoned marketer or just starting out, this event is one you can’t miss!

Tickets come with 2 free drinks and finger food/hors d'oeuvres will be served. Please come prepared with your elevator pitch, plenty of business cards (or another way to connect) and a positive attitude!

JUST ADDED: FREE PROFESSIONAL HEADSHOTS AVAILABLE FOR EVENT ATTENDEES DURING THE EVENING (FIRST COME, FIRST SERVE)

Register Now

Join cannabis marketing leaders, policy-shapers, pioneers and experts for insider perspective and an elevated view of the industry at Earthplace in Westport, CT

An evening of content and conversation that spans professional to personal use – the cannabis industry is evolving at the speed of light. This all-star cast will provide the context, information, and data you need to navigate the nascent, yet booming market.

Enlightening content includes:

1.     The Fundamentals: An overview of the cannabis plant, the science, consumer trends and forecasts

2.     Advertising Best Practices: Addressing challenges facing marketers due to compliance and restricted media channels

3.     Regulatory Roadmap: Understand the evolving regulatory landscape, nationally and in Connecticut

4.     The Role of Social Equity: How and why social reform is inextricably tied to moving the cannabis industry forward

5. What’s Next: A look at tech and product development innovation that’s driving rapid growth.

 Our Rock Star Panelists

• Michelle H. Seagull, Commissioner, Connecticut Dept. of Consumer Protection (CT agency with oversight for medical and recreational cannabis programs)

• Jacqueline Bennett, Co-Founder & Managing Partner, Highland Venture Partners; Chief Growth Officer, Commons

• Amy Deneson, Co-Founder, Pheno (The first cannabinoid-focused omni-channel advertising agency); Co-Founder Cannabis Media Council 

• Renee Cotsis, Senior Vice President of Media Strategy, Mattio Communications (leading lifestyle and cannabis PR firm)

• Emily Tuttle, Business Development Manager/Emerging Markets, springbig (Cannabis marketing technology platform)

• Sheri L. Orlowitz, Founder, Council for Federal Cannabis Regulations (CFCR)

Moderator - Erika Alonso, Co-Founder & CMO, Kazu by Witi® a technology company defining the next era of self-care.

This event will be presented as both an in-person & virtual event.

Venue: Earthplace, 10 Woodside Lane, Westport, CT

Date: Thursday, May 19

§  6:00 pm – 7:00 pm (networking and light refreshments)

§  7:00 pm - 8:30 pm (panel presentation)

Don’t worry if you can’t make the in-person event! Join us for a virtual presentation of the live panel discussion from 7:00 pm - 8:30 pm

Ticket Pricing:

SPECIAL PROMO ALERT - from now until Wed 5/18 11:30pm, you can bring a friend for FREE! Just select "In-Person (member or non-member) Buy One Get One Free" on the Eventbrite ticket page.
https://lnkd.in/e3PXUyAb

COVID Protocols

The event will carefully adhere to Covid-19 practices, ensuring the health and safety of all.

Weather-permitting, the networking portion of the program will be held outdoors; the panel discussion will be held inside. Masks are welcome but not required. 

Register

https://www.eventbrite.com/e/cannacurious-tickets-243230297367

Speaker Bios

Consumer and business behavior has profoundly shifted due to COVID-19 and recent innovations in technology, all of which have impacted the way we do business, shop, buy, communicate, meet, etc…

Please join us for a live webinar with Stacey Ross Cohen, CEO & Founder of Co-Communications, to learn how to best reach your target audience with the right message at the right time.

Stacey will teach us how to level up our marketing strategy and tactics to build mind and market share and her presentation will include the following: 

• Shifts in Consumer Behavior (Insights/Trends)
  

• The New Competitive Advantage: Innovation & Change
  

• 10 Best Practices for Communications

Love Super Bowl TV spots? Ever wonder what strategy led to their creation? Don't miss this free Zoom panel when marketing experts preview the upcoming Super Bowl advertising -- revealing the hidden logic behind the Big Game's ads. Panel discussion will be 6:30 p.m. Thursday, Feb. 10, via Zoom, sponsored by The American Marketing Association Southern Connecticut Chapter.

This year's experts on advertising game play will include:

Bob Knorpp, moderator -- Bob leads The Cool Beans marketing consultancy and is host of the one of the ad industry's top podcasts, The BeanCast. An adjunct instructor at New York University, Bob is an expert in advertising strategy, have hosted hundreds of podcasts with leaders across the industry, and has led our prior Super Bowl ad preview events.

Kristien Del Ferraro, creative strategy panelist -- Kristien is the dynamic CMO at Zuko, an innovator in wearable consumer med-tech products. Kristien has years of experience in brand strategy, advertising creative, and performance marketing for major platforms such as iHeartMedia and past roles at creative agencies. She'll dive into the creative strategy behind each Super Bowl ad.

Chris Kiernan, sports marketing panelist -- Chris is managing partner of Manitou Partners, a sports and entertainment advisory firm. Chris is a former VP at TBA Global and Icon International and has guided sports marketing strategies at the highest levels, from strategy to rights negotiations to revenue maximization. He's been on the Super Bowl field and knows exactly what marketers are doing.

Vinnie Bhadra, media panelist -- Vinnie is an associate media director at Mediassociates with 15 years experience in advertising media planning, public relations, and journalism. She'll explore the Super Bowl ads for the perceived audience targeting, media extensions, and amplification strategies.

Don't miss this Super fun event, and see this year's ads before anyone else!

Marketers who wish to compete in today's society need to do more than talk about diversity -- they must embrace it in strategy, organizational design, and technology. Attend this AMA webinar to learn from experts how diversity, equity, and inclusion, or "DEI," is transforming marketing, human resources, and even artificial intelligence.


Topics include:

• Techniques for brand positioning on social and racial equity

• New artificial intelligence systems that predict cultural change

• Best practices in DEI to align marketing needs with human resources recruitment and org structures

• Examples of how diversity in marketing drives improved business performance

A few years ago, buzz about virtual reality was huge. Then COVID-19 hit, Zoom took off, and now the world is awash in virtual video meetings. As we emerge from pandemic, will reality and virtual finally converge?

Come hear AR/VR expert David Title of the NYC experiential agency Bravo Media Group explain the future of virtual and augmented reality technology. Bravo Media has launched augmented visual experiences for leading brands such as Adobe, AMC, KPMG, Mercedes, the NBA, Office Depot and YouTube -- everything from building-light projections to virtual portals to new dimensions.

David, a dynamic speaker, will explain the differences between "augmented" and "virtual" technologies, how and when marketers should deploy them, and give real-world examples of success.

Event is a Zoom presentation held 6:45 to 8 p.m. on Thursday, Sept. 30, preceded with optional virtual networking at 5:30.

Hosted by the American Marketing Association Southern Connecticut Chapter.