Workpoint, 290 Harbor Drive, Stamford, CT
Speakers include:
Dr. Constantinos Pantidos, president of Brand Aviators in London, UK. Pantidos, author of "Living Brands: How Biology & Neuroscience Shape Consumer Behavior and Brand Desirability," will present his theories on how human biology guides reactions and motives, and how brand marketers can move beyond the tired cliches of "segments" and "positioning" to truly influence human minds. Pantidos has deployed his strategies for clients including Nestle, Heineken and Unilever.
Karl Lendenmann, president of DecisionTree Analytics, a global analytics operation, will then present the current state of AI development -- from defining what artificial intelligence is to explaining the current tools in data science that can be leveraged by marketers to automate consumer influence systems. Lendenmann is former partner at KPMG, former research council member at the IAB, and has provided management consulting on analytics and business strategy to clients around the globe.
Marketers live in a world of emerging artificial intelligence -- from GPS navigation to Siri and Alexa voice assistants. But as science speeds forward in replicating human brains, most marketers still use old tools from the 1970s: personas, brand positioning, untested messages, manual forecasts. Pantidos and Lendenmann will unveil new solutions.