Gamification is big business that is not just about gaming. It efficiently generates revenue by incentivizing desirable behavior that elevates brand loyalty and customer value, for both consumer and B2B.
Click below to view a replay of our recent deep-dive panel discussion on the use cases, methods and measurement of gamification and games as an intriguing way to generate new revenues and deepen ties with existing customers.
https://austinlawrence.wistia.com/medias/vk83liy8tj
Panelists
Dr. Sharon M. McIntyre,
Chief Social Scientist, CHAORDIX
Stephen Baer,
Managing Partner, Head of Creative & Innovation, The Game Agency
Ken Greer,
CMO, Augeo Marketing