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Why Marketers Must Prepare for the End of Digital Cookies

Experts described the unexpected and enormous impact that Google will make when it shuts off digital third-party cookies at the end of 2021. This little snippet of code in web browsers will fade away, creating revolutions in everything from online advertising to all of marketing analytics.

This webinar included expert panelists from Oracle, The Trade Desk, and Mediassociates discussing the implications -- and how your marketing team can get ready.

Panelists included:

• Nate Carter, Head of Global Agency Partnerships, Oracle

• Jesse Rosenschein, Ben Kunz and Tim Lathrop, campaign planners from Mediassociates

• Experts from The Trade Desk, which is launching a Unified ID 2.0 to replace digital cookies

Hosted by the American Marketing Association Southern Connecticut Chapter.
 
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