Love Super Bowl TV spots? Ever wonder what strategy led to their creation? Don't miss this free Zoom panel when marketing experts preview the upcoming Super Bowl advertising -- revealing the hidden logic behind the Big Game's ads. Panel discussion will be 6:30 p.m. Thursday, Feb. 10, via Zoom, sponsored by The American Marketing Association Southern Connecticut Chapter.

This year's experts on advertising game play will include:

Bob Knorpp, moderator -- Bob leads The Cool Beans marketing consultancy and is host of the one of the ad industry's top podcasts, The BeanCast. An adjunct instructor at New York University, Bob is an expert in advertising strategy, have hosted hundreds of podcasts with leaders across the industry, and has led our prior Super Bowl ad preview events.

Kristien Del Ferraro, creative strategy panelist -- Kristien is the dynamic CMO at Zuko, an innovator in wearable consumer med-tech products. Kristien has years of experience in brand strategy, advertising creative, and performance marketing for major platforms such as iHeartMedia and past roles at creative agencies. She'll dive into the creative strategy behind each Super Bowl ad.

Chris Kiernan, sports marketing panelist -- Chris is managing partner of Manitou Partners, a sports and entertainment advisory firm. Chris is a former VP at TBA Global and Icon International and has guided sports marketing strategies at the highest levels, from strategy to rights negotiations to revenue maximization. He's been on the Super Bowl field and knows exactly what marketers are doing.

Vinnie Bhadra, media panelist -- Vinnie is an associate media director at Mediassociates with 15 years experience in advertising media planning, public relations, and journalism. She'll explore the Super Bowl ads for the perceived audience targeting, media extensions, and amplification strategies.

Don't miss this Super fun event, and see this year's ads before anyone else!