Empathy-Based Marketing with Self Discovery using True Colors
Instead of your solutions being at the center of a marketing strategy, empathy-based marketing places the customer at the center.
True Colors International, a consulting and training company that helps create the opportunity for true self-discovery, examines how its unique methodology helps develop empathy-based marketing by honing-in on targeted and customized messaging that speaks to buyers. It also helps to develop a universal and common language to discuss differences within a marketing team and with customers.
True Colors will take you on an engaging, interactive, and fun hour-and-a-half color-rich journey as participants learn about themselves and others and begin to appreciate and understand differences in a relevant way.
A unique opportunity where True Colors will also provide a QR code for each person to get access to a complimentary link to the full assessment post-event (a $49.95 value).
Because emotions and connections are more necessary now than ever before, empathy-based marketing builds trust and relationships that are sustainable and meaningful.
Don't just think like the customer. BE the customer using empathy-based marketing.
Join us for a festive holiday evening of marketing, networking, and socializing.
Date/Time: Thursday, Dec. 15th, 6pm - 9pm
Location: The Green Up Greenhouse, 197 New Norwalk Road, New Canaan, CT (Exit 38, Merritt Parkway)
About the Speaker:
Tracey Glenn is the President of GlennView, a consulting firm. She currently serves on the Southeast Missouri State University Redhawks Club Board of Directors and the Leadership Missouri Alumni Association Board of Directors, and is a member of Cape Girardeau Rotary Club, where she previously served as President.
Tracey has received various awards including Southeast Missouri State University Young Alumni Merit Award, Southeast Missourian 40 Under 40 Award, Cape Girardeau Rotary Club Rotarian of the Year, Cape Girardeau Area Chamber of Commerce Go-Getter Award, and Advertising & Marketing Professionals ADDY Award
Tracey is an Elite Certified True Colors® facilitator, holding multiple certifications with True Colors International and frequently conducts training on their behalf. She is also an independently Certified Coach, Teacher, and Speaker with Maxwell Leadership. Tracey enjoys facilitating workshops and speaking to groups, helping people learn to connect in more meaningful ways.