Don’t miss this Zoom panel on the biggest trend in digital the evening of Thursday, Oct. 20, when leaders in Metaverse marketing and design discuss how fast our future is approaching. CMOs need to get ready, because giants such as Facebook, Microsoft, Apple, Amazon and Google are racing to build new platforms in digital virtual reality—and changes in their ecosystems soon will affect how any company markets products and services.
Consider, for instance, that in 2021 one of the biggest fashion brands in the world was Epic Games, maker of the popular Fortnite, which generated $2 billion in revenue primarily from the sale of online game avatars. Facebook has rebranded to Meta; Apple has patents for lightweight goggles that sync with iPhones; and Microsoft is springboarding from video games to virtual-reality simulations of the entire world.
Who will win in the Metaverse? And how will marketers compete? Come find out!
Panelists include:
Alvin Wang Graylin (lead panelist), China President at HTC, leading all aspects of HTC VIVE VR and smartphone businesses from 2016 and this year just added the role of Global VP of Corporate Development, driving key partnership engagements for the company. He is also currently Vice-Chairman of the Industry of Virtual Reality Alliance with 300+ company members, president of the $18B Virtual Reality Venture Capital Alliance and oversees the VIVE X VR Accelerator program in Bejing, Shenzhen and Tel Aviv. Under his leadership, HTC has been voted top VR company in China at the World VR Industry Conference for three of the last four years, and Graylin has been recognized as the most influential person in XR in China the last five years.
Adam Ragsdale, CEO and Co-founder of Voca and the Zero Gravity Club. A visionary in the Metaverse space, Ragsdale created the Zero Gravity Club to tell stories in virtual reality with a community involved in science-fiction odyssey. His platform has expanded to be a launchpad for content creators and business organizations in Web3 storytelling. Among his recent consulting clients was a Metaverse fashion company specializing in helping consumers craft personal beauty both in their physical and digital-avatar worlds.
Ely Santos, Founder Metavertising. Santos produces and hosts one the leading podcasts on Metaverse technology and Web3 development, and is founder of the strategy communications firm Metavertising out of Sao Paulo, Brazil. Santos will share insights from his consulting work and industry connections among the leaders in virtual and augmented world development, monetization, marketing and communications.
Ben Kunz (moderator), EVP of Strategy at Mediassociates. Ben is a nationally published author on technology and marketing trends and leads strategy at Mediassociates, an advertising planning, media buying and analytics agency. He is past president of the American Marketing Association Southern Connecticut Chapter.