Cryptocurrency and the new world of money and ownership are getting buzz. But what does it all mean for marketers? A leading crypto CMO and industry experts explain this future and the bigger meaning for companies building transactions with customers. Thursday, Sept. 15 (Stay tuned for more information).
Don’t miss this expert panel discussion for marketers on the emerging world of cryptocurrency and NFTs. Yes, Bitcoin and Bored Apes have had highs and lows in the past year, but new digital currencies and blockchain ownership mechanisms have deeper meaning for marketing. NFTs, for example, extend the idea of ownership to consumers in new ways — creating new avenues for marketers to build customer relationships, scale promotions, engage fans, and even differentiate their brands.
In this 90-minute panel, several U.S. experts in cryptocurrency and NFTs will share their visions for the future, and how marketers might deploy new payment, value, and digital relationship systems.
Panelists include:
Esra Alev, Global Head of Marketing, Arculus
Esra is a financial marketing expert with previous executive roles at ADP and American Express, now helping build one of the world’s most innovative crypto brands at Arculus. Esra has more than two decades of experience in marketing transformations, brand and product launches, integrated channel management from digital and social to ABM, analytics and segmentation, and new product development.
Pete Sena, Founder, Digital Surgeons.
Pete leads one of New England’s most innovative digital marketing agencies, Digital Surgeons, with clients from VC-backed startups to Fortune 500 organizations. With expertise in branding, marketing innovation, strategy, Web3, digital transformation and creative, Pete is also deeply experienced in cryptocurrencies and NFTs.
Richard Feldman, Head of Marketing, Finario, and Advisor, Absolute Labs.
Richard has 20 years of executive experience in marketing innovation and is a frequent national columnist on cryptocurrency trends for publications such as Adweek, Bitcoin Magazine and Cointelegraph. Richard breaks through Bitcoin hoopla to find what’s real and what’s coming, from hacking and security to the connection of NFTs to brands.
Ben Kunz, EVP Strategy, Mediassociates (Moderator).
Ben is an expert in marketing planning and a national columnist on technology trends in Ad Age, Adweek, Bloomberg, Businessweek, Digiday and Mediapost. He’ll guide the executive conversation and probe into the real application of NFTs, blockchain and crypto for our marketing future.