AMA Southern CT Diversity, Equity and Inclusion Statement

Dear AMA Southern CT Community,

It’s been almost three months since George Floyd’s death sparked a movement. The Southern CT chapter of the AMA was shaken by the events and social injustice that took place on that day. We can all agree that 2020 has had no shortage of major news events. As we all learn how to manage and cope with our ever-changing realities, we must recognize that people of color have been disproportionately affected, due to social and economic disparities.

Southern Connecticut is a truly diverse community and we believe in Diversity, Equity, and Inclusion (DEI). It is diversity that makes us a strong community and our chapter stands with the Black community against violence and racism. We want to support our community and are ready to act. 

Russ Klein, American Marketing Association CEO, made a statement in his letter: “The AMA chooses to be on the right side of historic and meaningful change.” Change starts with each one of us and there are many ways to advocate for change. Please take a moment to read the full message on Diversity, Equity and Inclusion from Russ Klein: https://www.ama.org/a-message-from-the-american-marketing-association/
 
It’s likely you’re already taking action in some way. And at this point, you may be asking yourself, “What more can I do?” Awareness and education are simply steps to get started. Here are some actions to consider:

• Learn about Diversity, Equity, and Inclusion

• Connect with friends and colleagues

• Support DEI initiatives in your workplace

• Discuss the importance of diversity at home

• Contribute and be active in the community 

To help you learn about DEI, we have collected various resources that you may use to increase your knowledge:

• AMA Virtual Training - The DEI Imperative: Fundamentals for Marketers

• 8 Ways to Support Black Lives Matter: Protests, Donations and More

• How to Help Black Lives Matter Movement, Protesters | Time

• Black Lives Matter: Do companies really support the cause?

• A month after George Floyd's death, 8 ways to support Black Lives Matter today

• @NationalResourcesList

• A guide to how you can support marginalized communities

• Black Lives Matter: brands who are doing it right

In the coming weeks, the AMA Southern CT Board will announce the ways that we can best support our community during this time. We also want to hear from you! What DEI challenges are you facing? What can we do to help? Let us know how we can better support you.

Sincerely,
AMA Southern CT